One of the cool things about building sites with WordPress is that its an extremely robust feature set. It gives you all the tools you’ll ever need to launch a content- rich, well organized (and categorized) site that draws in search traffic to allow you to make money from home.

However, as powerful as this blog software is, especially with the vast array of blog templates that are available, there has always been a few things that annoyed me about the default WordPress setup. In particular, since I launch a lot of sites each year in various niches, I find myself having to repeat the same steps over and over when setting up a blog in WordPress.

For example, once my WordPress site is built, I have to do the following…

1. Edit the name of the site to match my main keyword phrase
2. Edit the site’s tagline to reflect the main theme of my site
3. Remove the default “about” page from the site and go to the trash to “permanently delete” it
4. Remove the default “hello world” post and permanently delete it.
5. Set up the site for indexing by search engines (the default setting since WordPress 2.7 has been to block search engines)
6. Set up my permalinks structure so that my page links are human and search engine friendly (clickbump.com/ce, as opposed to clickbump.com/?post_id=3)
7. Install, Activate and configure my chosen theme or site template.
8. Copy and paste my Google Analytics code into the site
9. Copy and paste my Google Adsense code into the site (or alternately, my affiliate link when deploying a review site)

All in all, once I’m done I’ve wasted about a half hour of time and I haven’t even created a single piece of content yet. What’s more, since most of this stuff is spread over several nested menus and screens, it make a minute of work seem like an hour.

So after about a dozen times of using this redundant method of launching websites with WordPress, I decided I had to find a better way. I needed to find some way of automating this process down to a few clicks, preferably only 1.

That’s when I had a thought to create an automated WordPress plugin that would do all of this for me with one click.

Once I set out to do this, it occurred to me that it would also be good, while I was programming this plugin to go about deleting those default pages and adjusting the blog settings for maximum SEO, to also go ahead and have the software create and install my main product post template as well as my contact, privacy and affiliate disclaimer pages. And for good measure, I’d also include my Adsense code settings as well as the default Google Analytics and my Google Webmaster tools verification code.

Once I had finished with this plugin, I decided to call it ClickBump JumpStart for WordPress and make it available as an installable plugin that turbocharges my adsense site creator software, buy this I mean ClickBump Engine, putting site deployment on autopilot.

The result of the integration of these two tools is that I’m now able to crank out an affiliate, adsense or CPA site in less than a few minutes, just by clicking a couple of buttons. Its pretty amazing to see a stock WordPress installation turn into a robust, Niche Adsense site, complete with the default pages and dressed in a highly optimized and attractive theme, tested and proven to excel at conversions, all in a few seconds.

I hope to have  a video of the process up and running here soon (once I get Camtasia installed and working on my PC), to show you just how fast this process works to help you start to make money blogging. Until then, head over to the ClickBump JumpStartJumpStart page and check out the full description and what owners are saying about this incredible site deployment engine.

As a reminder, Subscribers to my RSS get all updates to this site and are first to be notified of updates.

Let me begin by giving you a quick example about the way in which Google’s keyword research tool works and I will also talk about the benefits of exact match domains for gaining an unfair advantage over competition…

The search “cures for bad breath” and cures for bad breath (the latter without the quotes) are both counted as an exact match by Google.

I’m frequently asked about the meaning of exact match vs phrase match when it comes to keyword research. This is further complicated by the fact that the default match type filter in GAKT (Google Adwords Keywords Tool) is broad match, which is almost useless for our purposes when determining whether a niche has sufficient traffic to go after.

The answer of course is exact match, particularly when you are looking to launch EMDs (exact match domains) for your target keyword phrase. And since you are a clever marketer and have read the Top Myths about SEO thread, you know well by now that an EMD can propel your brand new micro niche site to the top of search results faster than any other technique you can employ in internet marketing, bar none.

The one instance in which I will check the term using phrase match is after I’ve already determined the keyword has sufficient traffic for the exact search phrase and I want to get a feel for the upper limit on the traffic for all searches containing this phrase.

At this point, its helpful to explain the difference between an exact match search and a phrase match search.

Let’s say we are looking to build a site around the phrase cures for bad breath. When we search in GAKT with the exact match filter selected we see that there are 1000 searches per month (local US) for that term. Because we’ve selected “Exact” as the match type, this means that users typed in cures for bad breath exactly without any other words (with or without quotes does not matter).

So from this data we can infer that this exact phrase is being typed into Google search approximately 1000 times per month (roughly 30 times a day), and since the top spot attracts 50-60% of all clicks, we can expect to get approximately 15 visits per day if we have the top spot for this term.

Now, let’s have a look at the same keyword phrase, [cures for bad breath] using the Phrase match type filter. In this instance Google’s keyword tool is telling us that the phrase is typed in 1600 times per month. What this means is that the majority of the time, users are typing the exact phrase “cures for bad breath” with no surrounding text (again, with or without quotes) and that an additional 600 searches have a word or words at the beginning or end of the phrase (since we know the exact phrase gets 1000 searches and the phrase itself appears in 1600 searches, we can make this deduction).

In this case, an example of a “phrase match” hit would be [natural cures for bad breath] or [fast cures for bad breath and halitosis]. Notice how in each of those searches, the terms cures for bad breath is included? That’s phrase matching.

Hope that helps to give you a solid understanding of phrase match types. Just remember that if you are seeking to get the exact match domain boost in the serps, you need to be using Exact match to more accurately determine the amount of traffic you can expect from the search term.

***

Update: I was doing keyword research today and actually needed to refresh myself on whether or not quotes around the search term have anything to do with influencing the exact match vs phrase match numbers in GAKT. They do not. 99% of searches never use quotes around their search terms and neither should you when evaluating competition for a given keyword phrase. Again, exact match domains are your secret weapon in getting your niche sites ranked as highly as possible, but you still need to post good content and authority to stay at the top.

UPDATE: Since this article was originally published, there has been a major update to the Google Adwords Keywords Tool which renders the legacy interface (which this technique currently relies on, useless for anything other than the domain lookup script you are about to read about. I’ve got a more recent post about the major differences in the reported search counts between the old and new GAKT interface.

UPDATE 2: Since this script was never updated to work with the updated Google Adwords interface, I’ve created my own solution. You can check it out here, and not only does it work with Firefox, but also Safari and Chrome.

Nope, you didn’t read that wrong, Firefox users can can now get domain name availability right inside GAKT (Google Adwords Keyword Tool) with the addition of a tiny little greasemonkey script created by Oliver Tani. The script is called “Domains by Volume” and it only requires that you be running Greasemonkey in Firefox.

Once you have it installed, your GAKT interface suddenly gets the addition of a nifty set of domain name availability columns, just like Micro Niche Finder. Click here to see a full screen view of domains by volume. [EDIT: keywords have been blacked out because this is my next microsite project.Yes, that's exact match ]

Take a peek at the screenshot below to illustrate how this works…

You can see from the screenshot above, that the Greasemonkey script has added .net and .org (currently it can only check 2 domain extensions at a time) to the right side of each result. If the exact match domain name is available, the extension will be hyperlinked to allow you to register it.

Once you’ve registered the site, you can create a micro niche adsense site in about 2 minutes with Clickbump Engine for WordPress.

Welcome Juggernauts! Thanks for the Shout out on tonight’s Webinar John

I recently had the good fortune to get an invite to John Rhodes new coaching webinar series, “Juggernaut SEO” and attended the first Webinar last night.
The word “Juggernaut” is defined as: a massive, inexorable force that seems to crush everything in its way. John boils it down to “an unstoppable
forward moving force…”

Judging by last night’s Webinar (1 in a 5 part series), its an apt description of what’s to come from John’s teachings.

The neat thing about the title of his course is that a Juggernaut is in motion. Taking action. Unstoppable. That is something that 95% of people who start in internet marketing never do – take action. They just keep getting more and more information, but never use any of it, because the next new thing always come along. A vicious cycle. They are getting crushed by the juggernauts.

I would not know about John, had it not been for my thread on creating niche adsense sites on Warrior Forum. If you have not met or listened to John before, the best way I can describe his delivery and style would be a mix between Leo Laporte and Tony Robbins – a rare understanding of the man-machine interaction, fused with a capability to communicate and inspire.

The fact that he was able to hold attention for a 5 hour Webinar, that for some in attendance, lasted until after midnight, was a testament to his ability to communicate and court attention.

John is one of the leading customer experience and usability experts in the field of Internet Marketing and brings a unique blend of Ghestalt psychology and behavioral science to the business of customer-centric internet marketing with degrees in Management Science, an M.A. in Philosophy, and an M.A. in Experimental and Cognitive Psychology. To get right to the point, John knows of what he speaks.

Once I was finally able to fire up the Webinar (I had to put the kids to bed and didn’t join the show until 2 hours in), the first indication that this course would offer something completely different was the fact that, rather than use slides to run the presentation, John was using mind mapping software.

It was completely effective for the information he was presenting, since it allowed the entire scope of the Webinar to be viewed in a glance, with a focus on the current topic via the nodes of the mind map.

I’ve been using Mind Maps since I was first introduced to them in the corporate world. It was pretty evident John had done this sort of thing before, having been called on by clients just scant degrees of separation from the President of the United States himself.

One of the core concepts John discussed, an a overiding theme of the evening, was that too many of us are focused on Google and technology and gaming the system, when the real focus should be on the target customer and writing content for people, an in particular, content that people want to share with other people.

Owing to the comments during the evening, it was apparent that John was able to reframe and reshape people’s ideas of who they are courting, content for Google or content for people. Its a fine line at times, since Google can be your only link to the customer, but one that we need to be aware of as we elevate Google, and hold them up as an icon at the expense of the ultimate customer we want to reach.

Another interesting observation that John made was that most people are focused on backlinks, when the real target they are after is traffic. This seems somewhat obvious, but its very easy to get consumed in the chase for backlinks and lose sight of the fact that backlinks are a means to an end. Targeted traffic is the real holy grail.

The Webinar was jam packed with information and lasted some five hours as John tirelessly and passionately delivered his material. Towards the end of the evening as we wrapped up the first session, the conversation turned to some key books and influencers of John’s and the attendees.

A reference to John’s stealth application of a few gems from the 48 Laws of Power and the teachings of John Maxwell (Everyone Communicates, Few Connect) – two of my favorite books on human interaction.

John then took a few minutes to share some thoughts from a few of his favorite books including Dune, Cashvertising, Ultimate Sales letter, Scientific Advertising, How I Made My First Million on The Internet and Work The System.

Perhaps the most appropriate book reference of the evening was a poignant discussion of Steve Krug’s Don’t Make Me Think. I’ve found myself referencing it time and time again in my consulting practice and it embodies one of the core thesis points of last night’s session, its about people, not technology.

There was several hundred people on the Webinar and John deftly handled the questions throughout the evening without interrupting the flow of information he delivered. I came away inspired with depth and scope of the material and very much looking forward to what’s in store in the next 4 Webinars. More to come…

PS: If you need to contact me, my email is scott@clickbump.com

If you are looking for ClickBump Engine, which, along with ClickBump JumpStart for WordPress allows you to create a micro niche adsense site in less than 2 minutes, click on the image below.

If you have any comments, please enter them below and I’ll answer them as quickly as possible. If you are interested in my WordPress Adsense Niche Site Templates, < click the link for more info.

Myth #1: Exact Match Domains are no better than generic domain names for ranking power.
Fact: An exact match domain is the #1 secret, expert Internet marketers use to dominate niches with little to no backlinks

Myth #2: If you want a site to rank well, you need to register the domain for more than one year. Google favors sites that are in it for the long haul.
Fact: Although Google does give favor to sites because of their age, there is no evidence that Google looks at how many years left on your domain registration. Need more proof? Check out what Matt Cutts says about the subject…

Myth #3: You can’t rank for a search term that has millions of page results.
Fact: It does not matter how many pages are returned for a given search, what matters is the 10 sites on page 1. Those are your real competitors. If you can beat them, you don’t have to worry about the others.

Myth #4: I need to spread my websites over multiple servers. Google will penalize my sites if too many share the same IP
Fact: As discussed by Matt Cutts in this video, Google does not penalize webmasters for using shared servers that house multiple sites. Caveat, this holds true up to a point. Once you get hundreds (or as Cutts indicates, “thousands of sites”) you probably need to buy another hosting package. Until you reach that point, you are probably OK with shared server hosting on the same IP block.

Myth #5: Its doesn’t matter where I host my website. Google ranks sites independent of geographical location of the server location.
Fact: If your hosting provider’s servers are in the UK and your main audience is in the US, your site is less likely to be seen by US searchers. Matt Cutts confirms that the server location matters for search.

Myth #6: Tag clouds are excellent boost for SEO
Fact: Tag clouds have no positive impact on SEO and can actually hurt if overused by diluting PageRank. Matt Cutts discusses how Tag clouds can be overused.

Myth #7: A domain’s history does not matter to Google. Each time its registered it starts with a clean slate.
Fact: You MUST research a domain’s history prior to purchasing it. As Matt Cutts indicates in the following short clip, domain history is a significant factor in site rankings.

Myth #8: To rank well in Google, you need to post frequent updates to your site.
Fact: Google is far more interested in the quality of your content, than the frequency of your updates. Matt Cutts talks about that here.

Myth #9: I can get an SEO boost by copying the keywords metatags of the top ranking sites in Google.
Fact: Keywords meta tags are completely ignored by Google and have zero impact on site ranking. Matt Cutts confirms that once and for all on this short clip.

If you really want to rank well in the search engines, you need to start with a highly optimized site. Check out ClickBump Engine, now in version 3.6. Its the absolute best WordPress theme for ranking a site with minimal backlinks.